THE DISCOUNT ILLUSION

We’ve all seen them, #auto.repair ads and coupons promising discounts on their services, typically for basic maintenance like an #oil.change. There is always fine print on these offers, they usually have limitations that may exclude your needs entirely, or provide very little benefit. Of course, they could not stay in business without being at least competitively priced for the area. It’s mostly a game played to bring new customers in, which is understandable, but are you getting your money’s worth? Quite often, no.  ALLDATA, the leading provider of OEM service and repair information to the professional automotive service industry published an article regarding the use of discounts and how they really add up for the customer, or not. Read about how discounting doesn't always add up for the customers: rb.gy/tb9j1l. When the phone rings and there is a potential repair customer on the line we have a choice. We can offer a price quote and hope that it’s not too high and scares them away. Or the approach of a shop owner with decades of experience: offer a quote that’s competitive yet comparable to the local competition. This reflects the value of our shop’s commitment to the highest standards of #automotive.repair. Years of experience providing quality repairs, being  honest and transparent with each customer is more important, and can create more repeat customers. The value of most discounts or coupons is frequently an illusion when you do the math. ​